Some of the questions I found worth sharing here are:
Why are links important?
Links are important because they help Internet users find interesting, informative, and useful content, either on the site itself or at other Internet locations. Inbound links have special value to the search engines, including Google, Yahoo, MSN Search, and Ask Jeeves, as the number, duration of linking time, and quality are part of the search engine algorithms. As a general rule, the more incoming links that a Web page and website receive, the better the site will rank in the search engines.
Do all links have equal value to the search engines?
While quantity of links is important, quality is even more important. Some inbound links are simply given more value than others by the search engine algorithms. Links from pages deemed to be more relevant, in terms of topic and theme, are given more weight. Also given more value are links that are labeled with more keyword rich anchor text, links from pages with higher Google PageRank, and links that originate within content pages rather than from the ubiquitous “links pages.” There is even some evidence that linking out to other Web pages provides some benefit to the link sending page.
Are links from blogs helpful?
Inbound links from blogs are very powerful. Because blog writers, called bloggers, are very generous linkers, they are very likely to link naturally to interesting and informative content. The blog will be highly theme relevant to your site as bloggers tend to stay within their main areas of interest. If the link is placed within a blog post or article, powerful link anchor text might also be included. Blogs also contain a links list, referred to as a blogroll, and those links are usually placed on the blog’s high PageRank home page.
Are blog comment links good for search engine rankings?
Blog comment links are now treated in much the same way as guest book links. Google is even suggesting a robots.txt coding to prevent any link popularity or PageRank transfer from blog comments to prevent spamming. It’s important to note that blog comments are very different from blog links themselves. The two link types should not be confused, as they are similar to a website’s relationship to its guest book.
Who are the best link exchange partners for a site?
The best link exchange partners are other sites sharing a similar or complementary theme and topics to your site. Avoid sites that have no theme or topic relevance to your own site because they will provide little in the way of link popularity or inbound traffic.
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